 Tim Tebow Super Bowl Ad fails to shock (video)
Much ado about nothing is how Super Bowl fans are describing the overly hyped Tim Tebow Super Bowl ad. The ad was touted as being an attack on the abortion movement and was the subject of great controversy for the past several weeks. The ad aired for 32 seconds and never mentioned the word abortion. It also never discussed being pro life, pro choice, a woman’s right to choose, Planned Parenthood, or the name of its sponsor, Focus on the Family.
The ad wasn’t political or preachy but depicted Tim Tebow’s mother, Pam Tebow, as she described her son as a ‘miracle baby.’ The commercial was a lead in for those who wanted to hear Pam Tebow’s story, but the commercial itself was hardly controversial, let alone shocking. The ad essentially said,”If you’d like to hear why Tim Tebow is our miracle, check out this site.”
(Slideshow: Halftime with The Who Super Bowl with Roger Daltrey and Pete Townshend)
The fact that the ad was so tame might indicate why CBS chose to air it. Unlike other controversial commercials that CBS has rejected, such as gay dating, or nude women promoting PETA, there wasn’t anything controversial in the Tim Tebow ad; the controversy would be found only for those who visited Focus on the Family.
Maybe other groups that have been rejected by CBS during Super Bowl will try a similar approach. Instead of showing two men kissing, they might consider a tame commercial that leads users to a website where they can then decide for themselves if the content is suitable.
The Tim Tebow ad doesn’t force anything on anyone, and for those who choose not to visit the Focus on the Family site, it is hardly likely that they will be offended.
In fact, as Super Bowl commercials go, the Tim Tebow ad was unusually mild.
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